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Part of me thinks it’s a good idea. After all, everyone seems to be bargain shopping these days. I’m thinking that this strategy may hurt short term, but in the long run I should get more of the market share. And since my target market is the elderly, who often live on fixed incomes, I could feel good about charging less.

The other part of me gets nervous at the thought of underselling my service. Since I’m a newbie, I don’t have a good grasp about operating expenses or unforeseeable debt. My largest competitor has been around for over 25 years, so he obviously has a better understanding about the cost of doing business. Maybe I should match his rate?

I read in your ebook that you encourage discount coupons for frequent riders. I’ve also noticed others on this forum have used this strategy. In your opinion, why is a coupon a better choice than lower rates? And how do you (easily) keep track of each customer’s transports?

I’ve been stalled over this question for quite some time. I look very forward to hearing your answer, Joel. I’d also love to hear from other forum members on how they determined their rates or discounts.

Thank you in advance!

When I called the case worker, I was told that most counties now had a pool of providers that they exclusively contract through. New NEMT businesses, such as myself, would have to wait until one of the other providers left the pool or were discharged — something she did not foresee happening anytime soon.

Because I was curious, I contacted three nearby counties to see if they, too, contracted through only a handful of providers for their medicaid clients. I was disappointed to find out they did.

Since this discovery, I have met three other people who, because of their disabilities, are receiving medicaid paid transportation. Each has asked their caseworker if I could transport them instead and was told “NO”.

I don’t plan to build my business exclusively on medicaid funded clients, but this experience has been discouraging. Is this practice prevalent in counties across the country, or is this happening only in MN?

Your thoughts are very much appreciated!

Could you answer it again?

What is the BEST legal entity(LLC, S-Corp, C-Corp, Inc. etc) to maximize or take advantage to all deduction, tax deduction, tax break, etc?
thanks,

Also, are there any incentive and or specific deduction for this type of business because we are dealing with elderly population? I read once about some kind of tax break, deduction or incentive when dealing specific with the elderly population.

please advise.